{"id":7209,"date":"2025-07-25T19:06:52","date_gmt":"2025-07-25T19:06:52","guid":{"rendered":"https:\/\/www.miklosonline.hu\/?p=7209"},"modified":"2025-07-25T19:06:52","modified_gmt":"2025-07-25T19:06:52","slug":"az-unios-szabalyozas-miatt-a-meta-beszunteti-a-politikai-hirdeteseket-az-eu-ban","status":"publish","type":"post","link":"https:\/\/www.miklosonline.hu\/?p=7209","title":{"rendered":"Az uni\u00f3s szab\u00e1lyoz\u00e1s miatt a Meta besz\u00fcnteti a politikai hirdet\u00e9seket az EU-ban"},"content":{"rendered":"<p class=\"mb-5 text-lg font-normal leading-7.5 lg:mb-7.5 lg:text-xl\"><strong>A Meta amerikai internetes \u00f3ri\u00e1sv\u00e1llalat, amely t\u00f6bbek k\u00f6z\u00f6tt a Facebook \u00e9s az Instagram platformokat \u00fczemelteti, p\u00e9nteken bejelentette, hogy okt\u00f3bert\u0151l besz\u00fcnteti a politikai, v\u00e1laszt\u00e1si \u00e9s t\u00e1rsadalmi t\u00e9m\u00e1j\u00fa hirdet\u00e9seket az Eur\u00f3pai Uni\u00f3ban.<\/strong><\/p>\n<p class=\"mb-5 text-lg font-normal leading-7.5 lg:mb-7.5 lg:text-xl\">A c\u00e9g a politikai hirdet\u00e9sek \u00e1tl\u00e1that\u00f3s\u00e1g\u00e1r\u00f3l sz\u00f3l\u00f3, az EU \u00e1ltal tavaly m\u00e1rciusban elfogadott rendeletre hivatkozott, amelynek c\u00e9lja a fell\u00e9p\u00e9s az inform\u00e1ci\u00f3k meghamis\u00edt\u00e1sa \u00e9s a v\u00e1laszt\u00e1sokba val\u00f3 k\u00fclf\u00f6ldi beavatkoz\u00e1s ellen. A rendelet el\u0151\u00edrja p\u00e9ld\u00e1ul, hogy a politikai hirdet\u00e9seket egy\u00e9rtelm\u0171en meg kell jel\u00f6lni, \u00e9s nyilv\u00e1noss\u00e1gra kell hozni azok finansz\u00edroz\u00f3it.<\/p>\n<div class=\"mb-2\">\n<h3>Az id\u00e9n okt\u00f3berben hat\u00e1lyba l\u00e9p\u0151 jogszab\u00e1ly a Meta szerint\u00a0<em>&#8222;gyakorlatilag v\u00e9grehajthatatlan&#8221;<\/em> k\u00f6vetelm\u00e9nyeket t\u00e1maszt a politikai rekl\u00e1mok \u00e1tl\u00e1that\u00f3s\u00e1g\u00e1val kapcsolatban. A v\u00e1llalat \u00fagy v\u00e9li, az uni\u00f3s rendelet jelent\u0151s m\u0171k\u00f6d\u00e9si kih\u00edv\u00e1sokat \u00e9s jogi bizonytalans\u00e1gokat okoz, ez\u00e9rt az EU ter\u00fclet\u00e9n teljes eg\u00e9sz\u00e9ben megsz\u00fcnteti az ilyen t\u00edpus\u00fa hirdet\u00e9sek enged\u00e9lyez\u00e9s\u00e9t.<\/h3>\n<\/div>\n<p class=\"mb-5 text-lg font-normal leading-7.5 lg:mb-7.5 lg:text-xl\">Az Eur\u00f3pai Uni\u00f3 a 2018-as Cambridge Analytica-botr\u00e1ny ut\u00e1n szigor\u00edtotta szab\u00e1lyoz\u00e1s\u00e1t. A brit tan\u00e1csad\u00f3 c\u00e9g a Facebook-felhaszn\u00e1l\u00f3k adatait enged\u00e9ly n\u00e9lk\u00fcl gy\u0171jt\u00f6tte be, majd azokat politikai kamp\u00e1nyc\u00e9lokra &#8211; t\u00f6bbek k\u00f6z\u00f6tt a 2016-os amerikai eln\u00f6kv\u00e1laszt\u00e1son \u00e9s a Brexit-n\u00e9pszavaz\u00e1s sor\u00e1n &#8211; haszn\u00e1lta fel.<\/p>\n<p class=\"mb-5 text-lg font-normal leading-7.5 lg:mb-7.5 lg:text-xl\">A Meta kiemelte, hogy nem az els\u0151 technol\u00f3giai c\u00e9g, amely ilyen d\u00f6nt\u00e9st hoz, a Google m\u00e1r 2024 v\u00e9g\u00e9n le\u00e1ll\u00edtotta a politikai hirdet\u00e9seket az EU-ban.<\/p>\n<div class=\"mb-2\">\n<h3>A Meta r\u00e9g\u00f3ta b\u00edr\u00e1lja az EU internetre vonatkoz\u00f3 szab\u00e1lyoz\u00e1s\u00e1t. J\u00falius elej\u00e9n bejelentette, hogy b\u00edr\u00f3s\u00e1g el\u00e9 viszi az Eur\u00f3pai Bizotts\u00e1g \u00e1ltal \u00e1prilisban kiszabott 200 milli\u00f3 eur\u00f3s adatv\u00e9delmi b\u00edrs\u00e1got. A v\u00e1llalat ellen t\u00f6bb vizsg\u00e1lat is folyamatban van az EU digit\u00e1lis szolg\u00e1ltat\u00e1sokr\u00f3l sz\u00f3l\u00f3 t\u00f6rv\u00e9nye (DSA) keret\u00e9ben.<\/h3>\n<\/div>\n<p class=\"mb-5 text-lg font-normal leading-7.5 lg:mb-7.5 lg:text-xl\">Mark Zuckerberg, a Meta vez\u00e9rigazgat\u00f3ja id\u00e9n janu\u00e1rban az EU politik\u00e1j\u00e1t a cenz\u00far\u00e1hoz hasonl\u00edtotta, az uni\u00f3s b\u00edrs\u00e1gokat pedig v\u00e1mk\u00e9nt jellemezte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Meta amerikai internetes \u00f3ri\u00e1sv\u00e1llalat, amely t\u00f6bbek k\u00f6z\u00f6tt a Facebook \u00e9s az Instagram platformokat \u00fczemelteti, p\u00e9nteken bejelentette, hogy okt\u00f3bert\u0151l besz\u00fcnteti a politikai, v\u00e1laszt\u00e1si \u00e9s t\u00e1rsadalmi t\u00e9m\u00e1j\u00fa hirdet\u00e9seket az Eur\u00f3pai Uni\u00f3ban. A c\u00e9g a politikai hirdet\u00e9sek \u00e1tl\u00e1that\u00f3s\u00e1g\u00e1r\u00f3l sz\u00f3l\u00f3, az EU \u00e1ltal tavaly m\u00e1rciusban elfogadott rendeletre hivatkozott, amelynek c\u00e9lja a fell\u00e9p\u00e9s az inform\u00e1ci\u00f3k meghamis\u00edt\u00e1sa \u00e9s a v\u00e1laszt\u00e1sokba [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[482,684,929,928],"class_list":{"0":"post-7209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vilag","8":"tag-kommunikacio","9":"tag-kozossegi-media","10":"tag-mediajog","11":"tag-meta"},"jetpack_featured_media_url":"https:\/\/www.miklosonline.hu\/wp-content\/uploads\/2023\/05\/social-media-g0dad4d488_640.jpg","_links":{"self":[{"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/posts\/7209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7209"}],"version-history":[{"count":1,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/posts\/7209\/revisions"}],"predecessor-version":[{"id":7210,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/posts\/7209\/revisions\/7210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/media\/4297"}],"wp:attachment":[{"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}