{"id":6800,"date":"2025-03-24T13:06:53","date_gmt":"2025-03-24T13:06:53","guid":{"rendered":"https:\/\/www.miklosonline.hu\/?p=6800"},"modified":"2025-03-24T13:06:53","modified_gmt":"2025-03-24T13:06:53","slug":"az-nkfh-kiemelten-ellenorzi-iden-a-gyermekeket-es-fiatalkoruakat-celzo-reklamokat","status":"publish","type":"post","link":"https:\/\/www.miklosonline.hu\/?p=6800","title":{"rendered":"Az NKFH kiemelten ellen\u0151rzi id\u00e9n a gyermekeket \u00e9s fiatalkor\u00faakat c\u00e9lz\u00f3 rekl\u00e1mokat"},"content":{"rendered":"<p class=\"mb-5 text-lg font-normal leading-7.5 lg:mb-7.5 lg:text-xl\"><strong>A Nemzeti Kereskedelmi \u00e9s Fogyaszt\u00f3v\u00e9delmi Hat\u00f3s\u00e1g (NKFH) \u00e9s a szakmai ir\u00e1ny\u00edt\u00e1sa alatt \u00e1ll\u00f3 korm\u00e1nyhivatalok id\u00e9n a kiszolg\u00e1ltatott fogyaszt\u00f3nak min\u0151s\u00fcl\u0151 gyermekeket \u00e9s fiatalkor\u00faakat c\u00e9lz\u00f3 rekl\u00e1mokat ellen\u0151rzik kiemelten, de vizsg\u00e1lj\u00e1k az influenszerek rekl\u00e1mtev\u00e9kenys\u00e9g\u00e9t is &#8211; k\u00f6z\u00f6lte az NKFH az MTI-vel h\u00e9tf\u0151n.<\/strong><\/p>\n<p class=\"mb-5 text-lg font-normal leading-7.5 lg:mb-7.5 lg:text-xl\">Megjegyezt\u00e9k: a tavalyi ellen\u0151rz\u00e9sek sor\u00e1n felt\u00e1rt jogs\u00e9rt\u00e9sek is indokolj\u00e1k a rekl\u00e1mszab\u00e1lyok, valamint kereskedelmi el\u0151\u00edr\u00e1sok betart\u00e1s\u00e1nak ellen\u0151rz\u00e9s\u00e9t.<\/p>\n<p class=\"mb-5 text-lg font-normal leading-7.5 lg:mb-7.5 lg:text-xl\">A t\u00e9mavizsg\u00e1lat sor\u00e1n id\u00e9n olyan rekl\u00e1mokra f\u00f3kusz\u00e1lnak, amelyek a gyermekek fejl\u0151d\u00e9s\u00e9t k\u00e1ros\u00edtj\u00e1k, illetve a gyermekeket vesz\u00e9lyes, vagy er\u0151szakos helyzetben mutatj\u00e1k be.<\/p>\n<p class=\"mb-5 text-lg font-normal leading-7.5 lg:mb-7.5 lg:text-xl\">A csaknem 600 ellen\u0151rz\u00f6tt rekl\u00e1m k\u00f6z\u00fclt tavaly 39 nem felelt meg a jogszab\u00e1lyi el\u0151\u00edr\u00e1soknak, els\u0151sorban alkoholterm\u00e9kek iskol\u00e1k k\u00f6zvetlen k\u00f6zel\u00e9ben t\u00f6rt\u00e9n\u0151 rekl\u00e1moz\u00e1sa miatt &#8211; \u00edrt\u00e1k, hozz\u00e1t\u00e9ve, hogy id\u00e9n sem maradnak el az alkoholtartalm\u00fa italok rekl\u00e1moz\u00e1s\u00e1ra vonatkoz\u00f3 korl\u00e1toz\u00e1sok ellen\u0151rz\u00e9se. Ezek a vizsg\u00e1latok kiterjednek minden rekl\u00e1mhordoz\u00f3ra: szabadt\u00e9ri rekl\u00e1mhordoz\u00f3kat, kirakatokat, \u00fajs\u00e1gokat \u00e9s rekl\u00e1m\u00fajs\u00e1gokat, sz\u00f3r\u00f3lapokat, r\u00e1di\u00f3t \u00e9s telev\u00edzi\u00f3t, valamint az internetet is vizsg\u00e1lja a hat\u00f3s\u00e1g.<\/p>\n<div class=\"mb-2\">\n<h3>A mobiltelefonon el\u00e9rhet\u0151 j\u00e1t\u00e9kszoftvereket is ellen\u0151rzi az NKFH, mivel enn\u00e9l a kateg\u00f3ri\u00e1n\u00e1l az ellen\u0151rz\u00e9sek minden esetben probl\u00e9m\u00e1t tal\u00e1ltak a j\u00e1t\u00e9kok korhat\u00e1r-besorol\u00e1s\u00e1nak megfelel\u0151s\u00e9g\u00e9ben.<\/h3>\n<\/div>\n<p class=\"mb-5 text-lg font-normal leading-7.5 lg:mb-7.5 lg:text-xl\">Az ellen\u0151rz\u00e9sek id\u00e9n kiterjednek a v\u00e9lem\u00e9nyvez\u00e9rek m\u0171k\u00f6d\u00e9s\u00e9re is, ugyanis sok esetben az el\u0151\u00e1ll\u00edtott tartalomb\u00f3l nem der\u00fcl ki, hogy rekl\u00e1mot tartalmaz &#8211; \u00e1ll a k\u00f6zlem\u00e9nyben.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Nemzeti Kereskedelmi \u00e9s Fogyaszt\u00f3v\u00e9delmi Hat\u00f3s\u00e1g (NKFH) \u00e9s a szakmai ir\u00e1ny\u00edt\u00e1sa alatt \u00e1ll\u00f3 korm\u00e1nyhivatalok id\u00e9n a kiszolg\u00e1ltatott fogyaszt\u00f3nak min\u0151s\u00fcl\u0151 gyermekeket \u00e9s fiatalkor\u00faakat c\u00e9lz\u00f3 rekl\u00e1mokat ellen\u0151rzik kiemelten, de vizsg\u00e1lj\u00e1k az influenszerek rekl\u00e1mtev\u00e9kenys\u00e9g\u00e9t is &#8211; k\u00f6z\u00f6lte az NKFH az MTI-vel h\u00e9tf\u0151n. Megjegyezt\u00e9k: a tavalyi ellen\u0151rz\u00e9sek sor\u00e1n felt\u00e1rt jogs\u00e9rt\u00e9sek is indokolj\u00e1k a rekl\u00e1mszab\u00e1lyok, valamint kereskedelmi el\u0151\u00edr\u00e1sok betart\u00e1s\u00e1nak ellen\u0151rz\u00e9s\u00e9t. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[144,96],"class_list":{"0":"post-6800","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kozelet","8":"tag-fogyasztovedelem","9":"tag-gazdasag"},"jetpack_featured_media_url":"https:\/\/www.miklosonline.hu\/wp-content\/uploads\/2023\/03\/children-g446d536f9_640.jpg","_links":{"self":[{"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/posts\/6800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6800"}],"version-history":[{"count":1,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/posts\/6800\/revisions"}],"predecessor-version":[{"id":6801,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/posts\/6800\/revisions\/6801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=\/wp\/v2\/media\/3838"}],"wp:attachment":[{"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miklosonline.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}